Our design team in London takes inspiration from the arts, music and popular culture to create current, versatile styles with a twist. The design team visit art galleries, work with artists, and draw inspiration from the creative arts when designing styles in our seasonal collections. The team is led by our Head of Design, Megan Aylott, who graduated from Central St. Martins.
Every year we produce Collections for Spring-Summer and Autumn-Winter. We have dedicated designers for Ready to Wear, Accessories, Homeware, and Wall Art. In between seasonal collections, we work with artists and master craft makers to create special collections. We’re also working with Central St. Martins to support the talents of young British designers and garment technologists.
We work collaboratively with customers to engineer optimal fit and feel using the finest fabrics. We believe in being inclusive. We're one of a handful of brands to offer a broad size range of 9 sizes - from UK 6 (US 2) to UK 22 (US 18) with Petite, Regular and Tall inseam options. Every style is optimised using feedback from customers.
Every product starts with an idea. Ideas are drawn and sketched by hand and brought to life in house by cutting and fitting each piece. We test wearability and fit extensively with multiple testers to ensure our products work on all body types, big and small.