Modern luxury to us means creating styles that are high quality, fairly priced, and sustainably made. We've tried to fuse 'art' and 'science' to offer exceptional quality at great value.
All of our styles are designed in our studios on the Southbank of London - a stone's throw from Tower Bridge next to Butler's Wharf. Our design team has years of experience and is led by Megan Aylott who graduated from Central St. Martins. The team takes inspiration from the arts, popular culture and runway trends to create versatile, durable styles that will last for years - the 'art'.
We've spent years building a smart supply chain using data science, machine learning, and agile manufacturing principles. We make everything in the most sustainable, efficient way to reduce cost and minimise the impact on the environment. We have a dedicated production team in Europe that works each week with all of our family-owned factories to guarantee quality - the 'science'.
We believe that most of the fashion industry is inefficient. Why? Because in fashion, there are too many middle-men all adding layers of cost, which gets passed down to you, the customer. We’re here to change that, delivering better design and quality at a better price. We can do this because we work hard at being efficient with a fully integrated design to sales model.
